var arial = { src: 'sifr/arial.swf' };

sIFR.activate(arial);

sIFR.replace(arial, {
    selector: 'p.title',
    wmode: 'transparent',
    css: ['.sIFR-root { font-size: 1.5em; font-weight: bold; color: #1E436A; }'],
    filters: {
        DropShadow: {
            knockout: false
              , distance: 1
              , color: '#d4e4ee'
              , strength: 2
              , angle: 45
              , blurY: 2
              , blurX: 2
        }
    }
});